By Tony C. Herman
Would you like to get more traffic to your site and have that traffic be people that are interested in your services and products? You can do it and see good results and increased sales soon.
A lot of people have broadband / DSL connections for their computers at home or at the office. This makes the Web very accessible. People will search on the Internet for something specific - that is usually why they go onto the Internet... to find something. When they search for keywords that relate to your business or website, you want to show up high in the results - usually in the top 10 is where you need to be.
Get Search Engine Optimization Done
Tuning your website so that it shows up well in search rankings is called SEO, which stands for Search Engine Optimization. For the purposes of this article, we're going to assume that you've done this work - either done yourself or by someone who specializes in SEO, like a website design firm, who can also give you a nice design. This work includes optimizing page titles with the right keywords, placing the right amount of keywords in your copy, creating the right meta tags, having search engine friendly URLs and so forth. Your domain name should be old enough and if it contains a keyword, that is good, too.
When doing SEO, the goal is to rank better. Ranking better in search engine results is like an election. The more votes you get, the better you do. When other websites link to your website, that is like a vote! When you get more votes than your competition, your site moves above theirs. You want to make sure you are using links that contain keywords - versus links that say "click here" which is the wrong way to make links. Getting links from websites that are related to your website is best, but really, a link is a link and all links help you.
How Do You Get Incoming Links?
You can get links to your company website several ways. The best is if people naturally link to your website because they like it. When they bookmark your company website on social bookmarking sites like Delicious.com, that helps, too. Encourage people to link to your site or even get social bookmarking code added to your company website which helps people easily bookmark it. Also ask people you know and do business with to link to your company website. The best way to do this is to email them and ask for a link exchange where you link to them and they link to you. Just set up a few links pages on your company website and there you go. This is time well spent.
Another great way to get incoming links is by doing article marketing. Article marketing is basically what you're reading right now. I've written a useful article that's original and unique, It's chock full of useful information that helps people and it answers a question that they might be asking. I then submit that article to article repositories and I get to include what's called a resource box at the end of the article that links back to my website.
The key to article marketing is that the article needs to be totally original on each article directory that it appears on. It could take hours and hours to write and then re-write an article over and over and doing that is probably not worth your time. You would also then need take time to submit each article, which is also very labor intensive. Well, as you might have guessed, there's a better way. It's called the Unique Article Wizard.
The Unique Article Wizard does its magic when it makes your article original and unique and automatically submits it to article repositories that are just waiting to post your article. These directories rank well usually and Google knows about them, so you get good links back to your site. I have used this tool many times and have seen great results, including more traffic. Now we're talking!
It takes a little time to write and submit each article but that time is nothing compared to the benefits that you get back. If you're not a writer, you can go to sites like Elance.com and hire a writer to write an original article for you. When I write, I try to do one of two things - or sometimes both. I use the AIDA method, which stands for:
* Attention
* Interest
* Desire
* Action
Make sure your article does these things, in order. It's crucial that the article grabs attention with an intriguing headline and then get interest in the first paragraph. It needs to create desire and then end with a call to action, which can sometimes be your resource box. Writing "how to" articles is also a good thing to think about when writing because they can definitely grab attention. People are also going onto the Web to usually find out how to do something. Think about how you have used the Internet in the last few days.
You'll then go through the wizard that's available, where you re-write each paragraph a little and then it submits your article for you. I usually have it submit about 50 a day and aim for it to be submitted to 500 or more article sites. Not bad, right?
Within 6-8 days, you'll start to see web visitors increase and then search engines will see more websites linking to (or voting for) your site, which moves you up in the search engine results pages. If you did just 1 article per week for a month or so, you'd see vast improvements in your rankings. Just take your time and write up good information that makes you look like an expert in your industry and people will look to you for more information.
About the Author:
Find out how to build keyword websites, which can help you earn extra income at the site
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